Rags to Riches
By Alexandra Kinias Egyptian Ghalia Mahmoud’s life was transformed overnight when her fairy godmother sprinkled her with sparkly dust of luck. Ghalia’ s daily cooking show is viewed by millions. A month earlier, the television superstar celebrity was just a housemaid. Ramadan, the holy month of fasting is also considered the peak of television viewing season in Egypt. Commercials generate the highest revenues. Ghalia’s show was launched on the first day of Ramadan, which coincided with the beginning of August and immediately became a hit. It’s not unusual for Egyptian channels to broadcast daily cooking shows during Ramadan, but hers … Continue reading Rags to Riches